Google Plus Brand page

How to verify your brand’s Google+ page?

Google+ needs no introduction. With more and more people are flocking to Google+ for newsfeeds and social networking, it’s a no-brainer that many of the world’s top brands are becoming serious about setting up their brand pages on Google+ and interacting with their Google+ users.

However, what if there’re multiple pages of your brand, possibly created by your devoted customers to discuss your brand’s happenings? Isnt there any way to have some kind of “official” badge on your official brand page? Or is the onus lies on your users to browse through the search results on Google and chaff out the official brand page themselves?

Thankfully, there’s a way out. Google provides a Verification option for brands to verify their Google+ Brand pages and connect them to their respective websites.

Things to do to verify your brand’s Google+ page:

  1. Set up your Google+ brand page, if not already done.
  2. Add a link to your company’s website on your Google+ brand page you have created.
  3. Add a Google+ Badge on your website which would link your website to your Google+ Brand page you have created in the first step. Here’s how you can create a Google+ Badge for your website
  4. Once done with the above steps, Go to this URL and submit a Verification request for your Google+ Brand page.

What are the other benefits of a Google+ Verified Brand page?

  • Preference for your contents displayed in search results in Google and Google+
  • If you have connected your website with your Google+ brand page, it makes you eligible for Google+ Direct Connect. Direct Connect lets user quickly navigate to the brand’s Google+ page when searched in Google. It is still under experimentation and has limited availability. Know more about Direct Connect
  • A unified page for all your Google+ users’ activities as more users navigate to the official Google+ page of your brand.

Comments on this post