Tools for measuring Return of Investment on your Website
Measuring ROI of your website is an important aspect of your business. It brings to light the various loopholes. Address them and see your sales burgeoning.
It helps you in effectively lowering the bounce rate, increasing the average pageviews per user and funneling out the path a user takes to come to your website and make a purchase. A funnel is a series of pages leading up to the goal destination. For example, the funnel may include steps in your checkout process that lead you to the thank you page.
Answers to questions like which products are making a killing and which are dud? Why dud products are dud? Where do users go right after leaving your product page? Where do they come from? These questions provide you with insights about your customers perception towards your product and help you understand and comprehend the user’s need for your solution and if you were truly successful at addressing his requirements.
How many users who visit your site after clicking those ads actually purchase your product? What is the actual per-click cost of your ads? Which ad copy works and which doesnt? Are they really effective or it’s just a waste of money? Or if the problem lies with your product page optimization? This propels you to find ways to increase your user’s on-page interaction with your website. It also helps your user know your product fairly quickly and make a decision on whether to purchase it or not.
Your blog posts. How do they help in acquiring customers? Are they really effective? Or it is just that users come to read your blog posts and leave? If so, why is that? How and what can you do to make sure that apart from consuming your blog posts, users also look at your products you are selling on your website? How to make your website focussed on selling your products while keeping the customer interaction to the utmost level?
Answers to all these questions can be find using these Website ROI Measurement Tools:
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