Tip of the day: Peer reviews matter

Beginning today, we will regularly post tips on how to make people buy your product and influence their purchasing decisions. Specifically for our Coupon extension customers.

Here’s the first one:

Peer reviews matter

A 2010 study by The Nielsen Company confirmed that – people read reviews and decide by them. Start gathering reviews on your site. If you sell commodity products, you might want to look into pulling reviews from an external site to have more of them. Don’t delete negative reviews – they actually help sales if there are only a few of them.

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